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Introducing a product or service to the market is a challenge for any company. Different factors like changing customer needs, limited resources and competition will put boundaries to your aims. That’s why you need to concentrate your efforts on where you can really make an impact – and create a clear, narrow definition of who your customers should be. How to do this? We will show you an easy and simple way of finding the right customers for your product or service: the “empowering people Market Analysis Tool”.