Developing an Effective Route to Market - Chidi Okoro
LagosBusinessSchool
Published at : 28 Sep 2021
Published at : 28 Sep 2021
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No matter how great a product/service is, deciding the right retail channels for it can be a key determinant of success/failure when entering a market. There are multiple factors to consider when entering a new market. In our 5-in-5 series #LBSFaculty, Chidi Okoro gives five key steps to consider once you have selected a market.
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