Welcome to this Animated Book Summary of Positioning, by Al Ries and Jack Trout. In this animated book summary, you will get the 5 Takeaways from this fantastic marketing classic.
00:39 - 1 - Positioning Defined
02:34 - 2 - Being First has Big Advantages
05:02 - 3 - Find Your Place on "The Ladder"
08:29 - 4 - Find a Niche or "Creneau"
10:41 - 5 - Avoid Line Extensions
12:47 - 6 - Outro
Positioning by Al Ries and Jack Trout will teach you the secret, stealthy and revolutionary approach to communication that will help you to be seen and heard in today’s overcrowded marketplace and quickly build your brand or company.
This is one of the most profound marketing and communication books of all time, and it is foundational for anyone interested in growing a business.
Access the free outline of Positioning, by Al Ries and Jack Trout on Google Drive here: https://drive.google.com/file/d/1UU7vY-1WJLfs7pt5MeP1lRwIpMH5Mlg8/view?usp=sharing
What do people say about Positioning, by Al Ries and Jack Trout?
"The Book That Sparked a Marketing Revolution."
"One of the most important communication books I’ve ever read. I highly recommend it!"
- Spencer Johnson, author of "Who Moved My Cheese?"
#Marketing #Branding #Communication