Is digital marketing as insidious as other forms of pharma marketing?

Communications Advisor for Health Action International, Dimity Kirkwood, outlines how pharmaceutical companies are increasingly using digital marketing techniques.

This video is part of a series of short videos answering the questions we frequently get asked about pharmaceutical promotion. We’ve invited experts, including some HAI staff members, to submit videos where they answer a key question on pharmaceutical marketing in just a couple of minutes. We hope these videos will be a useful tool for anyone wanting to get across this subject.

To learn more or submit a video, visit https://haiweb.org/pharmamarketingfaq/