Communications Advisor for Health Action International, Dimity Kirkwood, outlines how pharmaceutical companies are increasingly using digital marketing techniques.
This video is part of a series of short videos answering the questions we frequently get asked about pharmaceutical promotion. We’ve invited experts, including some HAI staff members, to submit videos where they answer a key question on pharmaceutical marketing in just a couple of minutes. We hope these videos will be a useful tool for anyone wanting to get across this subject.
To learn more or submit a video, visit https://haiweb.org/pharmamarketingfaq/